Reporting from Seoul
In the Seongdong neighborhood of hipster bars and pedestrian streets crowded with the well heeled, the Page Gallery has made a name for itself in a neighborhood where it’s hard to get noticed.
And as the gallery seeks to branch out beyond Seoul, it will attend TEFAF Maastricht, the European Fine Art Foundation’s annual March fair, taking the works of six South Korean artists. Since this will be Page Gallery’s first major art fair outside of Asia, gallery executives see this event as a bit of a launchpad for itself and its roster of artists, many of them Korean.
“We are trying to give some fresh air to the younger artists, and we were accepted this year at TEFAF Maastricht after applying a few times,” said Andy Ilwoo Huh, 31, associate director of the Page Gallery, during a recent tour on a freezing Seoul afternoon. “We are very much looking for the reaction of the conservative European collectors. We are expanding our program and activities around the globe, so TEFAF is one of our first steps.”
